Off Duty Chic

Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic Visual Identity

Off Duty Chic

Branding / Graphic Design

We were approached to create the visual identity for an upcoming new fashion blog called Off Duty Chic. Soon to be launched, the blog will focus on effortless style in the world of fashion.

The resulting visual identity takes inspiration from a range of high level, well known fashion brands and has a further relationship with the fashion industry, through the use of French for the strapline. The identity’s icon, whilst being inspired by fashion brands, is also a representation of the letters O, D and C for Off Duty Chic.